Out of the mouth of babes. . .every now and then, it’s good to get a new measuring stick. Every graphic artist who works in corporate identity and wants to look at his or her work through fresh eyes should watch this video. My friend Pete, a photographer and reformed blogger, came across it and sent the link to me.
Adam Ladd, a designer, produced this video as a Sunday afternoon project with his five-year-old daughter. He asked for her reaction, Rorschach test style, to a steady stream of some of the world’s leading, most recognizable logos. Her comments will surprise, entertain, and in a few cases, deflate.
A focus group of one, from one so young, should give pause to major corporations, as well as the branding and logo specialists who create their visual trademarks. Even the KISS principle (Keep it simple, stupid) isn’t assurance that you’ll create an easily recognizable or unmistakable symbol of your business. But it might be time for the Olympic committee to consider some cross-branding with Toys R Us.
Are you ready for some football? I had originally planned to feature last Sunday’s SuperBowl ads this week, but most have gotten plenty of pre-, during, and post-game exposure already. While some were very entertaining, none were ground-breaking in an Apple 1984 way. The biggest trend was the punctuation of funny spots through the use of surprise cameos by Flavor Flav and Jay Leno. The biggest smile producer was Volkswagen’s Star Wars reprise of a new cantina scene tacked onto its amusing overweight car-chasing dog spot. Finally, who would have predicted Clint Eastwood would prove more controversial than Eminem?