Last week’s look at two humorous political videos triggered an appreciative response from Philadelphia Republican mayoral candidate, John Featherman, whose campaign produced one of the videos (we can’t wait for the next). This week’s post is about President Obama’s birth certificate, but I don’t expect him to weigh in since his release of the long-form was intended to put the matter to rest. It did. For one day. And that is why we are wandering from a marketing opinion this week, but staying within the fields of graphic arts and public relations.
The afternoon after national relief that the matter of the President’s official birth place had been settled once and for all, my business partner and our art director, Gerry Giambattista, heard a caller to Michael Medved’s radio program, who identified himself as being a graphic artist and was expressing amazement that the long sought document, digitally delivered from the White House web site in PDF file format, when opened in Adobe Illustrator is actually a layered file. A many layered file. Michael Medved quickly dismissed the caller with a combination of skepticism and the realization that none of this translates well to radio.
It most definitely piqued our curiosity, however. Gerry opened the digital version of the President’s birth certificate on his computer in Adobe Illustrator and sure enough saw a multitude of layers. What does this mean? With all the glitches and weird results in the digital world, that is hard to answer with complete certainty. However, when a print document is scanned, with OCR (Optical Character Recognition) active, it should, to the best of our professional knowledge and experience, create a PDF file with just two layers, one for text and one for background. I am immediately reminded of the oft-quoted Marx Brothers line from Duck Soup, “Who you gonna believe, me or your own eyes?”
In trying to get our heads around this, and realizing that the Medved caller was maybe not the first person to explore this, we Googled the terms “Obama birth certificate” and “layered file.” If you do the same, you will see a long list of sites that have already created tutorial videos and detailed technical examinations of this.
When an artist does digital imaging work on a photograph in Adobe Photoshop, or builds a complex illustration in Adobe Illustrator, he or she adds a variety of layers to the image. The existence of more than one layer here raises question whether this document was created or changed in one of these programs vs. merely being scanned from a print document. For instance, saving the scanned document as a jpeg format file might have avoided this issue (more on that at the end of this post).
Here are some examples of what Gerry and I saw and found perplexing about the President’s multi-layered birth certificate file:
This post isn’t about conspiracy theories or political motivations, but it is worth noting one other strange thing about this file. If it were doctored, it was done so in a pretty visibly obvious manner by an Adobe amateur. Anyone who wanted to cover his or her tracks could flatten the layers and the file would be left with one layer.
With so many dead ends to intriguing questions, it was time for me to phone a friend, so I posed this digital weirdness to my chums, Pete, Glenn, and Steve, whose professional credentials for this matter are that they cover the political, technical, and pop culture spectrum so completely that our team would every week win the weekly trivia contest on our college’s radio station. Now equipped with Google, they came back with a wide range of articles that provided credible answers on scanning, software, the President’s maternity hospital name, and Hoover’s hat size (a tip of the trivia hat to anyone who remembers the sitcom that reference comes from). For me, the most convincing ones are these from National Review and FoxNews, because they come from sources not usually considered friendly to President Obama’s agenda.
Nearly satisfied myself that the multi-layered mystery could be put to rest, I was troubled by one additional thing. The expert in the Fox article is a leading software trainer and Adobe-certified expert. So, what does Adobe, the company and the creator of the Creative Suite of all the software involved here (Illustrator, Acrobat, Photoshop), have to say on this subject. With so many graphic artists weighing in, surely the company would be all over this story on its software, because if ever there is a “teachable moment,” with a huge global audience, this is it. A visit to Adobe’s home page revealed silence on the subject. So did the News Center. But then, I found a link to Adobe Featured Blogs with nearly 20 separate Corporate and Product blogs. Amazingly, the term Obama birth certificate yielded zero results.
This is what I would call an epic fail by an otherwise highly reputable, creative product rich, digitally savvy company. I don’t know whether this was a busy week in San Jose. Or whether legal and PR concluded this is too hot of a hot potato, but silence is really not an answer. The reputation of the leader of the free world was being questioned because of nuances in your software, and you as a company have nothing official to say on the subject? Wow. Not a good week to be bogged down in debugging the latest version of Dreamweaver.
A last word (and image) on this fascinating subject came to me this morning in a viral e-mail forwarded from my cousin Donna.
It is visual non-holographic trickery, which works on a PC but not mobile devices and hopefully is not an indicator of middle age eyesight. Anyway, keep looking at this picture of Albert Einstein as you step back 15 feet or more and you will see him transform into Marilyn Monroe (how’s that for a new theory of relativity?). Don’t know how some graphic artist did this, but I guarantee it began life as a multi-layered Photoshop file and it’s now a jpeg. “Who you gonna believe, me or your own eyes?”