digital signage

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Video can close the deal. On line. In store.

Video can close the deal. On line. In store.

Interesting article from VentureBeat on encouraging study results when video is used online to boost sales of non-tech products like Air Wick.

Video is just a great way to engage prospects and now there are more places to do so than ever before. Sure, everyone who wants to go viral has a clip on YouTube. Plus, more and more web sites out there incorporate video promotion opportunities.

But the really amazing thing to me is how many other places that flat screens are showing up to sell people during downtime. You can find them at the local diner. At the grocery store (in produce, at deli, and at checkout). At the gas pump. In the back of NYC cabs. In local bars, and it sometimes follows, even over urinals.

The best uses I’ve seen include digital billboards that are the most engaging outdoor since Burma Shave. They feature rotating advertisers, the ability for advertisers to rotate their own messages, and even law enforcement APBs such as Amber Alerts.

Also, I was surprised, during a recent trip to Wal-mart to find more video displays on end caps. For many years, Wal-mart was a bare bones shopping environment. There weren’t many options for POP displays, let alone digital signage. Times have changed for the better.

Well done point-of-sale videos, whether they are TV commercials or a dedicated sales presentation about the product, are a great way to close the deal. You’re engaging buyers when they’re filling their shopping carts. Why aren’t all package goods companies and retailers investing in in-store video? Then, posting them online, on their web sites, on YouTube, and on as many other locations as possible for driving traffic?

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