The big game isn’t even here yet, but some businesses are already leveraging the attention that the SuperBowl brings. Two advertisers have already gotten the boot from Fox Sports for spots too controversial for prime time. I’m sure neither business ever expected their commercials to air and are all too happy to be basking in the resulting “news” attention from being banished to viral YouTube heaven.
Here is a link to the story behind banned commercial number one — an online store that sells “humorous” novelty items. It was launched by a supposed conservative comedian. His site is called JesusHatesObama.com. The spot depicts bobblehead dolls of President Obama and Jesus, with the latter scowling at the former and the former mysteriously bobbling off a ledge into a glass of water.
HahahaNOT. This spot isn’t funny. It is just dumb. Last time I checked, Jesus never expressed hatred for anyone, even the moneychangers in the temple (they did piss him off, though). And while President Obama has a knack for pissing off conservatives, of which I count myself, this spot is not remotely humorous. It isn’t goofy. It is just lame.
I am not above a good “Jesus hates” joke, however, which is why when I saw this tee shirt in a window on South Street, I had to laugh and I had to snap a cellphone photo.
Not sure the exact reason for Fox’s decision, but they are entitled to make a decision based on their own broadcast standards. I am just glad this terrible idea for a web site and a political statement is not going to get any additional exposure during the SuperBowl.
Banned spot number two is troubling for a far different reason. Read all about it here. It is for a matchmaking (hooking up?) web site known as AshleyMadison.com. Its business model? Enabling those interested in extra-marital affairs to meet like-minded individuals. The site itself got a lot of negative publicity when it launched a few years ago. The fact that it is going strong enough to pay for a SuperBowl commercial is a sad sign of the times.
I remember seeing its founder interviewed on TV and explaining that his site is strictly business. He is filling a need and if he didn’t start AshleyMadison.com, someone else would. Great, can we expect him to follow up soon with HitsRUs.com for those who want to hire an assassin anonymously? The most recent example of this muddled thinking was PA Governor Ed Rendell going medieval on Leslie Stahl during a 60 Minutes interview about the state forging ahead with casino gambling. The governor was enraged that Stahl and her team just didn’t get it that PA residents with gambling problems were going to gamble regardless of whether the state was making money off their vice or not. So, PA might as well make up some of their revenue shortfalls. Right? Wrong.
One way to start righting wrongs is to stop creating additional wrongs. We’re sluicing down some slippery slopes, folks. Hats off to Fox for refusing to be party to either sorry spectacle.