Non-Profits

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Hello, I’m that guy from Marketing selling Girl Scout cookies for his daughter. Except I don’t really have any Thin Mints and it’s actually my son’s charity I’m pushing. I know, I know. You gave at the office. Wait. This IS the office. But I understand — you’ve been giving and giving and giving — at the front door, at the supermarket, at the traffic light when the firemen pass their hats, at the request of 25 different emails a year from various other worthy charities. And they are ALL worthy. Well, maybe not that suspicious one sending kids to the circus on behalf of who knows who. But there are so many charities and fundraising pages on social media and the average person can only be SO charitable.

Yep, I fully understand. Because my family has been active volunteers for the Leukemia and Lymphoma Society for the past five years, we have landed on the calling and mailing lists of just about every charity known to man. Every fall, we walk on behalf of LLS at Philadelphia’s Light The Night walk. And I know many others who do the same for Breast Cancer, Alzheimer’s, American Heart Association, ALS, and a long list of other great causes. There are so many great causes that the United Way was devised years ago as a way for corporate America to attempt to spread the wealth of charitable giving around.

Add in all the youth sports and club activities our children are involved in, the school extracurricular activities whose district budgets have been slashed, and our weekly giving at the churches, synagogues, and other religious institutions we belong to. Political and social causes. The arts non-profits. No wonder everyone feels fundraising fatigue.

If you are a retailer, you are consistently tapped to support charities, especially from the local community as a way of giving back. If you are a corporation, you are expected to pony up big sponsorship dollars for the privilege of having your name attached to a charity or event. Between the folks in the Accounting and Investment departments, somebody looked at the outgo of funds to non-profits a long time ago and put some automatic fiscal brakes in place. As a result, there are now a great many walls that fundraisers must climb over — from policy statements, to unreturned voice mails, to tightly guarded lists of “approved” charities/donations worked out the prior fiscal year. Charitable askers are often met with a never-ending series of dead ends.

So, with so many causes and much fewer dollars available, how does one choose which charities to fund and how to politely say no to all the others. It always comes down to a personal connection. In my case, my son is a childhood leukemia survivor. He is now a healthy high schooler, many years beyond what the medical profession considers “completely cured.” His gift of daily health after a scary start to his first birthday and three-and-one-half years of treatment is why he and my family have decided to give back. That, and because LLS spends its fundraised monies so wisely, on research leading to innovative treatments like this one. Plus LLS research has resulted in the development of 19 drugs that are now used to treat cancers other than blood cancers, including pancreatic cancer.

As one of 10 students competing for LLS “Student of the Year” honors in the Eastern PA Chapter, my son has had the experience of “doing the ask” in a tough environment for charitable giving. Yet he has learned that when asked, friends, family, neighbors, strangers, and even businesses of all sizes still respond in humbling ways. Nearly one hundred individual and generous gifts have come in thus far, with many more turning out to support a fundraising night at a local restaurant.

So, the next time you are approached by a non-profit about making a donation, ask yourself if you have a personal connection that makes a gift more meaningful for you and for the charity. And remind yourself that even a small gift makes a huge difference when compared with no gift at all.

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This time of year, it is easy to see need all around. Soup kitchens. Food banks. Underprivileged kids whose family finances cannot otherwise afford Christmas.  As an agency, we’d like to spotlight one more — wounded veterans or the widows of fallen warriors. In other words, those who have already made huge or ultimate sacrifices for all of us.

CNN ran (and is running) a remarkable hour-long special (December 8 and 15) about an inspirational non-profit out of Texas called Operation Finally Home. Dan Wallrath, the founder and CEO, is a custom home builder who was so moved by the needs of a young man returning disabled from military service that he launched this nationwide initiative to put as many deserving wounded veterans and their young families into mortgage-free homes custom built to ease their return home. Wallrath admits he has an impossible dream to hope them all, but he is hell-bent on helping as many of them as possible.

The Butz family, recipients of Operation Finally Home's first home in Wyoming

The Butz family, recipients of Operation Finally Home's first home in Wyoming

Newton first became aware of Operation Finally Home last summer when friends of our agency were announced as recipients of the first OFH home to be built in Wyoming.  James Butz, retired Chief Petty Officer, USCG and his wife Donna, were nominated, vetted, and awarded the mortgage-free home because of their past and continued involvement in helping other veterans coming home. This deserving hometown hero served his nation proudly and was severely injured in the line of duty. Wounded in May 2003 while deployed under OPERATION NOBLE EAGLE boarding a Korean cargo tanker bound for the Middle East (suspected of having weapons components on board, possibly nuclear) off the coast of Hawaii; his right leg was smashed between vessels in heavy seas; he also injured his neck and back. Jim has undergone 19 surgeries and several bone infections, one of which was nearly fatal; he walks with a cane; he faces additional future surgeries and likely amputation in the years ahead. Jim and Donna both actively assist other veterans (injured or not) and their families to settle back into civilian life again.

McClure Custom Builders is managing the building of the first home with support from Wyoming Building Solutions. John and Robin McClure have thrown themselves into the effort full tilt. However, each and every one of Operation Finally Home’s homes requires financial support from the public. And the Butz home is hopefully the first of many in Wyoming and one more in a long string of an ever-growing list nationwide.

Operation Finally Home could use individual donations, as well as corporate sponsors, in its mighty endeavor. In the spirit of holiday giving, we encourage you to contribute here (and specify WYOMING to earmark your gift for Wyoming’s first of many homes for wounded veterans and their families).

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Newton Associates holiday card 2004

This card reprinted an inspiring agency contribution to the 1974 Eagles yearbook and made an amazing link.

We’re coming up on nearly a decade since our agency sent out a holiday card to clients that carried an extra-special meaning and message, linking past with present via an inexplicable moment of foreshadowing. It also chronicles the generosity of Leonard Tose, the Eagles organization, and fans, the vision of Drs. Audrey Evans and Milton H. “Mickey” Donaldson, and the history behind the Philadelphia Eagles’ “Fly For Leukemia” and the birth of the nation’s first Ronald McDonald House right here in Philadelphia. I would normally save this for the holiday season, except I have an ulterior motive. I am hoping any good karma it generates will motivate readers to visit my personal fundraising page for the Leukemia and Lymphoma Society’s Light The Night walk to raise money for treatment of all forms of blood cancer. Here is the link if you find yourself so moved:

 

http://pages.lightthenight.org/epa/Phi13/dditzler

 

And here is the holiday card retelling. . .

A TRUE STORY ABOUT THE MOST IMPORTANT WIN IN PHILADELPHIA EAGLES’ HISTORY.

WITH HOLIDAY GREETINGS FROM YOUR FRIENDS AT NEWTON ASSOCIATES

I’d like to share a story with you. It isn’t a holiday tale, but it is appropriate for this annual time of reflection. This story is personal, remarkable, humbling, and downright Capra-esque.

It begins back in the 1970s in the early days of Newton Associates when Jon Newton and Harry Streamer had some high profile local accounts in the Philadelphia Eagles and the Philadelphia Phillies. It was a heady time, especially for the sports fans in the office. But it wasn’t all fun and games. Through the Eagles in particular, Jon and Harry became involved in some worthy charities that the football club was helping to launch. Personal involvement at Children’s Hospital of Philadelphia led Eagles executives to start Eagles Fly for Leukemia and to collaborate with McDonald’s on the first-ever Ronald McDonald House, which as you probably know provides a home away from home for families who need a nearby place to stay while their sick child is hospitalized for treatment.

Back then, Newton Associates created promotional materials for both charities. And in the 1974 Eagles yearbook, in an article reprinted here, Jon chronicled the efforts of a lot of generous people, who opened their hearts and their pocketbooks on behalf of numerous sick children and their families.

If you have a moment, I encourage you to read this article; not because it is Jon’s finest prose, but because it is filled with inspirational examples of people making a huge difference. I came across it myself going through agency samples in preparation for a new business pitch. When I read it, I did so with more than casual interest. And by the end of the article, I’d had a genuine epiphany.

For the reasons why, you need to fast forward from the 1970s to September 1999. When my youngest of three sons was a month shy of his first birthday, he developed some unusual bruising on his right thigh. A visit to our family doctor led to testing at Children’s Hospital of Philadelphia (CHOP) and a diagnosis of acute lymphoblastic leukemia, the most common form of childhood leukemia. Needless to say, this was devastating news and a difficult time for my family. Thanks to the medical team at CHOP, my incredibly strong and determined wife, Drina, and the assistance of a network of amazing friends, church members, neighbors, and in some cases, total strangers, we somehow managed to complete three and one-half years of chemo treatment for my son. In remission for the start of this protocol, he remains healthy and cancer free today, just celebrated his sixth birthday, and entered kindergarten this fall.

There’s more to this story, however, and I continue to wrestle with it in my own mind to define whether it represents a mind-bending coincidence or my own personal version of “It’s a Wonderful Life.” At the end of Jon’s article, he concludes with a hypothetical example to encourage readers to keep on giving because back in 1974, there were a lot more sick children to cure and many more medical advances needed. He gave this hypothetical sick child a name — Peter.

That just happens to be the name of my youngest son.

I don’t see any point in debating the unfathomable odds of picking that very same name, 24 years apart. I do know that the odds of a child surviving common childhood leukemia increased from 50% in 1974 to well over 90% when my son was diagnosed in 1999. And I know that those statistics didn’t increase by coincidence, but rather through the hard work and generosity of a never-ending stream of people, some of them encouraged no doubt by the early work for Eagles charities done by Jon and Harry.

It doesn’t hurt once in awhile to remind ourselves that we can make a positive difference in each other’s lives in ways we can never ever begin to imagine. And that something good we do today can yield surprising results even decades later. It is in this spirit that your friends at Newton Associates would like to make a donation to Ronald McDonald House Charities. In honor of Jon Newton and Harry Streamer for their early efforts on behalf of that organization. And in your honor as a valued friend of this agency. Best of the season and the New Year to you!

Sincerely,

Dan Ditzler

Newton Associates

 

Philadelphia Eagles 1974 Yearbook

The 1974 Yearbook chronicled the Philadelphia Eagles efforts on behalf of "Eagles Fly for Leukemia" and the first Ronald McDonald House.

And reprinted from the 1974 Philadelphia Eagles yearbook. . .

Reflections In A Passed Hat

by Jon Newton

Maybe you were there.

It happened on Sunday afternoon, November 25, 1973. The Eagles were taking on the New York Giants in front of a Vet full of typical fans.

It was a 100 percent football day. The Eagles had just come off a loss to Dallas. Earlier in the season they were tied by the Giants. The fans definitely — but definitely! — were in no mood for another tie. Everybody was still smarting from the embarrassing 42-41 loss to the Giants in Princeton in the pre-season.

Just before the kickoff, an announcement was made that the hat would be passed during the game. It was hard to believe. In the midst of 20th-century football with all its sophistication, in front of 63,000 hard-nosed fans, the Eagles were passing the hat!

Most of the newer football fans in the Vet that day probably didn’t even know what passing the hat meant. Some of the old-timers probably just smiled, remembering when that’s the way it used to be. Not in pro ball so much, but certainly in semi-pro and neighborhood ball.

The fact is, passing the hat is an American tradition as old as the origins of football itself. When pro ball was trying to get started along the railroad tracks of the Midwest, and on empty lots and high-school fields in Pennsylvania, Ohio, and New York, passing the hat was it. There was no other team income.

The very first professional football game of record was a hat passer. Latrobe, PA August 31, 1895; Latrobe 12, Jeanette zip. The teams split the hat and divided it up among the players. Latrobe quarterback John Brailier, who was guaranteed ten bucks, went home high man.

Seventy-nine years later, with $12.50 seats, $100,000 ball players, and multi-million dollar television rights, passing the hat — for any reason — seemed pretty bush. But maybe that helped to make what happened at the Vet that day even more significant. Oh there was football all right. Plenty of it. And there really was a collection taken up in the stands. Actually, the two came together beautifully. Because just as the hats were going through the crowd, Gabriel uncorked a scoring pass to Zimmerman. People were on their feet, cheering and emptying their pockets simultaneously.

The Eagles won that day. In a small measure, so did mankind. Because when the game ended it was Eagles 20, Giants 16, leukemia $20,055. Twentieth-century football and traditional American hat passing had gotten along fine. Just fine.

It proved something. It proved that the football fan, the ultimate ball player, is still willing to make the payments. That he is still the greatest source of revenue — for professional football and for charity. Sure, he’ll bitch about what inflation has done to the price of ball park beer and hot dogs. And rightly so. But he still has the capacity to dig into his wallet and contribute this much and more, to help fight some disease that he has trouble spelling, much less understanding. It say something for the football fan. It says something for the American way.

Most of the time the fan doesn’t get any recognition for tossing his well-earned money into the hat of a charitable cause. It is the popular high-salaried player, donating his time to appear at fund-raising functions, who gets the acclaim. Let us acclaim both. Their contributions are equal.

The hat passing was the first really organized move in an effort that has come to be known as “Eagles Fly For Leukemia.” It’s hard to say precisely how the effort got started and who was responsible. Right there from the beginning was ex-Eagles player Freddy Hill. It was Hill who announced that the hat would be passed at the Vet last November. Hill is very close to the whole thing because he’s very close to his daughter. Kim Hill is eight years old. She has leukemia.

Fred Hill, along with his neighbor, Stan Lane, has been trying to raise funds to fight leukemia ever since his daughter was diagnosed five years ago. Back then it was just the two of them — one man with a very personal stake in a victory over leukemia; one friend who wanted to help. They stomped the neighborhoods, put out coin boards with Eagles emblems on them, and gathered players and wives together for fund-raising fashion shows. They did as much as two guys could. And they raised some money.

But leukemia is a big disease. It would take big money to beat it. And that would take Eagles participation in a big way.

Last fall Freddy Hill made his case, as only as man with his singularly heavy burden could, to Jim Murray, Eagles administrative assistant. Murray got involved. Instantly. Completely. In turn, he involved Eagles owner Leonard Tose. Tose involved Roman Gabriel and Mike McCormack. They involved the whole team. Doctors Audrey E. Evans and Milton H. Donaldson, oncologist and assistant oncologist at The Children’s Hospital of Philadelphia, got involved. Some pretty important people and some pretty big organizations also got involved. But greater than the sum of all these, the average Philadelphia Eagles football fan got involved.

Joe Scirrotto is an average Eagles fan who runs a Gulf station at Rising Sun and Van Kirk in the Northeast. He has a great sense of humor. Ask him for a key to the restroom and his eyes narrow in mock seriousness.

“You’re in luck,” he says. “I got one left.”

Joe Scirrotto has an even greater sense of obligation. By the time you read this he will have raised over $10,000 for “Eagles Fly For Leukemia.”

That’s a real piece of work. But then Joe Scirrotto is a real piece of work. He thinks somewhere between Norman Vincent Peale and P.T. Barnum. Last year, just about the time the leukemia thing was getting off the ground, Joe saw some of the fun going out of his business. He had also seen the life go out of six of his customers and relatives of customers because of leukemia. Scirrotto decided to somehow do something about both. “Eagles Fly For Leukemia” became his vehicle.

Scirroto began by donating one cent on every gallon of Gulftane — a brand being discontinued — his station pumped. That wasn’t enough, so Joe started badgering the Eagles office with things to do.

He got the Eagles helmet cart up to his station and charged for kids to have pictures taken in it. He got football players to make personal appearances. He sold Eagles memorabilia ranging from knit hats, to decals, to color photos of Roman Gabriel. He plastered his gas station with so many posters and handmade signs that it became hard to tell it was a gas station. It still wasn’t enough.

When Gulftane ran out, Joe carried his cent-a-gallon donation policy over to the regular brand. . .pretty remarkable since he was already selling it at 49.9, probably the lowest price in the city. But again, it wasn’t enough. Scirrotto began to conduct weekly raffles: a set of radial tires, 100 gallons of gas, 50 gallons of gas. When somebody gave him a load of hot dogs, he raffled them off in 30 pound lots. He raffled off glassware and tableware as well. A customer brought in some stained-glass green and white eagles she had made. Joe sold them at $10 a copy.

Another vendor donated a lot of penny bubble gum for Joe to do with as he saw fit. Joe saw fit to sell it at 10 cents a piece, two for a quarter. The sense of humor never faded. Neither did the drive. He sold all the bubble gum and looked around for more. More of anything. His calls to the Eagles office became increasingly frequent — more photos, more decals, more players. Once he asked for eight players to appear at the same time to sign autographs. Can you believe it? In the middle of an NFL strike he wanted eight players!

Scirrotto set himself a September 15 deadline to raise the $10,000. What’s he doing now that it’s all over? You got to know Joe Scirrotto. For him it isn’t over until there is a cure for leukemia. Right now he’s probably still trying to get those eight players. So what if it’s the middle of the season!

If an average guy with an above-average sense of duty like Joe Scirrotto could raise $10,000 would could some carefully selected high-powered organizations do? Jim Murray and Hugh Ortman, special projects coordinator hired to run “Eagles Fly For Leukemia,” decided to find out.

Murray and Ortman made a pitch to NFL Charities. It was unusual. NFL Charities does a lot of good work on a national basis; getting involved in something as pinpointed as “Eagles Fly For Leukemia” was new to them. The proposal went to the League Office in New York. Murray and Ortman went too, and walked away with $20,000 earmarked to sponsor a fully-qualified doctor to do basic and clinical leukemia research for one year. Dr. Allan H. Arbeter started the job early in September at The Children’s Hospital of Philadelphia, a designated national cancer research center.

Once the Eagles players and fans really began to fly for leukemia they found they were not flying alone.

Bobby Clarke, the NHL’s most valuable player, presented $400 in cash collected from his Flyer teammates. A midget football league in Kensington passed the hat at its championship game and then went door-to-door. They collected $1,000. A mini-bike raffle conducted by a Harley-Davidson dealer in Norristown raised another $300. The South West Used Auto Parts Association asked for Bill Bradley or Po James to appear at their annual banquet. Both appeared and the fund was $1,500 richer. A 24-hour basketball marathon run by St. Bernard’s CYO raised $315. Several Eagles players went to the opening of Dunfey’s Sheraton Inn at the airport. They took a fish bowl along and came back with $700 in it. A Villanova inter-fraternity softball marathon was rained out but still managed to collect $285. Liberty Mutual Insurance raised $200 in a social club raffle. Roman Gabriel and Hugh Ortman worked out a golf tournament with Radley Run Country Club. It raised over $3,000. A gal named Barbara Kuchenmeister took it upon herself to organize a dinner-dance in Glenside. Roman Gabriel made an appearance. So did Steve Zabel and his wife, Susan. So did 450 people. In the end, over $7,000 was raised. The Vet ushers were so impressed by the November 25 hat passing that they donated part of their pay for the day. Pop Warner League football players of the Northeast Suburban Athletic Conference going door-to-door with a goal of collecting $15,000.

Not all the donations to “Eagles Fly For Leukemia” have been in the form of money. They have been no less valuable.

Continental Bank officiated at the Vet hat passing and provided tellers to count the money. It continues to provide free banking services to the fund. Stan Lane enlisted over 500 volunteers to help with collections and various administrative chores. Hundreds of others have called to help.

Everyone who did anything deserves a mention here. Unfortunately, that is impossible — partly because there are so many and partly because many people joined forces as an organization in order to accomplish more than they could individually. One such organization was McDonald’s.

There’s a sign in front of all McDonald’s. You’ve seen it — something about 18 billion served. It refers to the number of hamburgers McDonald’s has served. The Philadelphia area McDonald’s could well put up another sign about the hundreds of leukemia victims they have served through their efforts in “Eagles Fly For Leukemia.”

Remember the green shakes McDonald’s serves every year during St. Patrick’s Day week? This year there was something different about them. For one thing Roman Gabriel went on television and radio to push them. Now any day you can get Roman Gabriel to go on TV and push anything of any color, you have to do something pretty special in return. McDonald’s did. They donated the profit on every green shake served. It came to a fantastic $32,218.30.

Later in the year, Harold Carmichael made an appearance at the opening of a new McDonald’s at 13th and Market. Half the proceeds of the day were donated — another $1,900.

The money raised by the McDonald’s operators and managers who participated in “Eagles Fly For Leukemia” went to purchase a guest house near The Children’s Hospital. The house, now being converted into a boarding-type facility, will be called “Ronald McDonald House,” and will be used by leukemic children and their parents who must travel long distances to the hospital for treatment. It is impossible to image the emotional and financial strain  on parents whose children are stricken with leukemia. The Ronald McDonald House will help relieve both, by providing free accommodations to parents and providing the opportunity for them to share thoughts with people who carry a similar burden.

Up until a few months ago the Ronald McDonald House was just that. A house. The interior needed a lot of work before anyone could live there. John Canuso, a South Jersey builder, heard about the need at The Children’s Hospital. He goes there often. His daughter has leukemia. John Canuso is completely renovating the inside of Ronald McDonald House. Free.

The Ronald McDonald House was based on a concept of Dr. Evans and Donaldson. Jim Murray took the idea to advertising man Don Tuckerman. He took it to the McDonald’s operators and managers. Green shakes became the vehicle to make the idea a reality. It is typical of the many great ideas that have come from “Eagles Fly For Leukemia.”

Jim Murray still had what was perhaps the best idea: to get the Eagles team and the Eagles fans pulling together for leukemia in the first place. If that is true, his second best idea had to be the victory party held after the successful hat passing at the Vet. It proved to be the biggest single money maker so far.

Like everything else in “Eagles Fly For Leukemia,” this victory party involved more giving than celebrating. It was decided to tie in two elements of the party, a $1,000-per-couple ticket charge and a fashion show, with kids phoning in pledges directly to their favorite Eagles players. Some way was needed to get the word out on a broad scale. WIP provided that way. It threw the efforts of the entire station behind the project, including a full night of air time for the victory party “radiothon.” Sixty telephones were installed in the Eagles offices to handle the response. As it turned out that wasn’t enough.

To handle the tickets for the party a committee was formed by Len Tose’s friends — Herb Barness, Sidney Forstater, Whitney Kerchner, Harold Honickman, Billy Hyndman, III, John Taxin, Wally Leventhal, and Roy Peraino — all men who know other men who could afford $1,000 for tickets. Together they sold 40 of them.

The radiothon got an early start with a plug on the Eagles-49ers game a week before the party. The phones started ringing. Along the way Dandy Don Meredith plugged it again on NFL Monday Night Football. More calls came in from that, and from almost incessant mentioning of the radiothon by WIP personalities.

But it really wasn’t until about 7:00 pm, December 5, the night of the victory party, that all hell broke loose. Ever see 60 phones light up and stay lighted for hours on end? It was like an early Christmas with thousands of Santas calling in presents. The party was a long one. When it was over, more than $80,000 had been raised. The Eagles weren’t flying for leukemia anymore. They were soaring!

To date, better than $200,000 has been raised. That’s a lot of money. It might help to know where it’s all going.

It’s all going — every cent of it — to equip the leukemia in-patient, out-patient, and research laboratory facilities at the new Children’s Hospital, 34th and Civic Center Boulevard. Every cent? That means every cent after expenses, right? No. It means every cent, period. All the costs and expenses of “Eagles Fly For Leukemia,” and they are considerable, are coming out of Leonard Tose’s pocket. He wouldn’t have it any other way. And because of the kind of man Len Tose is, we’ll never know the value of his contribution in dollars and cents.

We can’t even guess what his bill will be. The salary of a full-time coordinator. The cost of telephones. The tab for good and drink for hundreds of people at the victory party. Secretarial labor. The cost of thousands of  Eagle souvenirs. The cost of making his players available for personal appearances. It’s all on Len Tose.

The $200,000 raised so far is a lot, but it is not enough. Not nearly enough. What is the goal then? For Dr. Audrey E. Evans, a most remarkable woman who heads the oncology department at The Children’s Hospital, anything would have been a godsend. The day she told Freddy Hill it would cost $800,000 to equip the entire oncology floor it was beyond her wildest dreams that this would become the “Eagles Fly For Leukemia” goal. Freddy Hill never dreamed of it either. Jim Murray saw the possibilities. Len Tose made it definite. This, then, is the goal. $800,000.

And it will take every penny of the goal to do the job. Leukemia treatment and research requires sums of money that boggle the mind.

A simple microscope with a dual-reading head (so it can be used simultaneously for clinical research and teaching) costs $2,500. The hospital has three; it should have twice that many. A refrigerated ultra-centrifuge used to differentially separate the proteins in biological fluids is a basic tool of leukemia research. It costs a basic $15,000. Most of the other sophisticated equipment carries a similar price tag. Still, these are the low-end items. A life island unit, which Dr. Evans describes as “a special area we set aside for the little people who require very special isolated treatment,” costs $50,000. It only accommodates two children.

The treatment of leukemia is also incredibly expensive. The cost of an average visit to the oncology out-patient clinic is over $300. Some current leukemia chemotherapy requires a drug so expensive that it is impossible to buy. The value placed on it is so high that no one could possibly afford it, so the government has to make it available at no cost.

There is no known cure for leukemia, a disease that causes white cells to multiply in number to a point where they displace other normal blood-forming elements. Most of us know leukemia as cancer of the blood. It actually starts in the bone marrow. This year 350,000 people will die from cancer — about one person every two minutes. Of these, over three thousand will be children. most of them will die from leukemia.

Is it all worth it, then? As cruel as that question may seem, isn’t it possible that leukemia is a disease for which there is no cure now and perhaps never will be?

Consider a child with leukemia. Let’s call him Peter. As little as 25 years ago leukemia would have been fatal to him. Anywhere from six weeks to six months after diagnosis. Peter would have been dead. Today, he has a 50 percent chance of surviving for at least four years after diagnosis. By the measure of a healthy child these are still pretty rotten odds. But in the measurement of progress it is nothing short of miraculous. Because for Peter there is now hope where once there was none. Hell yes, it’s worth it.

When the Eagles were Saints. Len Tose and other benefactors help Dr. Audrey Evans battle leukemia in a big and lasting way at Children's Hospital of Philadelphia.

When the Eagles were Saints. Len Tose and other benefactors help Dr. Audrey Evans battle leukemia in a big and lasting way at Children's Hospital of Philadelphia.

Dr. Audrey Evans knows it’s worth it. She doesn’t talk about curing a child with leukemia, but she never stops talking about the hope for a cure. It is not a false hope. The cure for leukemia has to be just around the corner. But which corner? It will take time and money to find out. For now the best doctors can do for a child with leukemia is achieve a remission — an arresting of the disease and a rollback of its effects. For how long? It varies. The progress made in lengthening remission time has been remarkable. But it is still never long enough.

Dr. Milton H. “Mickey” Donaldson knows about periods of remission and the hopes of lengthening them. He has what must be the toughest job in the world. Mickey Donaldson helps kids battle against leukemia. He never wins. The best he can do is prolong the ultimate defeat. How many of us could do this job — a job that is measured by how long it takes a child to die.

Mickey Donaldson doesn’t see his job that way. He talks instead about how long he can keep a child alive. Because for every minute gained there is the chance that a new drug, a new method of therapy, a cure, will end the fight for good.

Mickey Donaldson’s children are what “Eagles Fly For Leukemia” is all about. They are the reason why the hat has to keep passing. It must stop only long enough to be emptied, and then it must be passed again. And each time you put something in it, a child with leukemia might live a little longer. It is the only way in God’s earth that we can actually buy time. If we spend enough, we may buy that child a complete life.

It’s not so remote to think of it all in a football context. You’re losing and it’s a fourth and inches situation. There isn’t any real question is there?

You go for it.

Philadelphia Eagles Fly For Leukemia

Philadelphia Eagles Fly For Leukemia

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Hurricanes have a way of getting your attention. Being part of the Mid-Atlantic path of Sandy has made me aware of many things out of the normal course of daily business. Storms of all sorts are increasingly opportunities for local news stations to push weather expertise and project themselves as round-the-clock regional communications centers. The result is typically a lot of supermarkets benefiting from bread and milk sales and a lot of snow shovels and sidewalk salt sold at Lowes and Home Depot.

Erie Insurance and State Farm took to the air pre-Sandy promoting emergency preparedness.

Erie Insurance and State Farm took to the air pre-Sandy promoting emergency preparedness.

However, the potential for serious flooding, property damage, and power outages with Hurricane Sandy over such a wide path of the Eastern seaboard has upped the ante in many directions. Yesterday, a number of smart retailers like Wal-Mart and Office Depot had moved essentials to the front of their stores, including bottled water, flashlights, batteries, etc. Perhaps the only exception — portable generators are still tough to be had at a time like this.

Especially surprising were some smart radio commercials yesterday by two different major property/casualty insurance giants — State Farm and Erie Insurance. Both spots were direct, full of good preparatory advice, and reassurance that they would be there for policyholders. That is a solid message for corporations to send ahead of what will be a costly quarter for them as they help customers settle claims post hurricane. The media buy was expensive, but likely more than offset by the new customers they will gain from competitive property/casualty insurers who don’t treat their insureds well in the days ahead.

Travelers sent a safety email to customers in advance of Sandy.

Travelers sent a safety email to customers in advance of Sandy.

I wondered about my own company, Travelers, but found a similar message emailed to me, along with important details on storm preparedness and claim follow-up. This is a terrific use of a Customer Relationship Marketing database, and while it may seem like a no-brainer, it requires advance planning on the part of the insurance company’s marketing department, along with coordination with all the departments within the company to ensure accuracy of information.

One of the biggest concerns related to Sandy appears to be about loss of electricity from downed trees taking down transmission lines and water affecting the power grid. I had one unexpected level of assurance from my friend Steven Brush posting to Facebook on Sunday — he snapped a smartphone picture of electrical crew trucks traveling north from Alabama via I-95. Now, that’s emergency preparedness and much appreciated out-of-state assistance even before it is officially needed.

Power crews from Alabama already headed north in advance of Sandy.

Power crews from Alabama already headed north in advance of Sandy.

In the information age, all of us are getting better prepared to handle whatever nature throws our way, certainly following painful lessons learned during Katrina. And government, utilities, media, non-profit relief agencies, and businesses are getting smarter in helping citizens weather these storms.

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A roof over your head. Seems like such a basic concept, but ironically, what is the term for the biggest group of expenses of any business (the expenses that constantly get cut in order to maintain profitability)? Overhead — employee salaries and benefits, office or commercial space, utilities, taxes, insurance to maintain that office or commercial space. So, as businesses struggle to make payments, and often have to layoff staff, so do the many individual employees affected by such cuts. And with all the holes in the safety net of government assistance, more and more people are losing homes and without employment unable to find affordable housing. Vicious cycle, as they say.

Homeless is a term that says it all. You have hit rock bottom economically and you have the cold hard pavement as a pillow each night. A few weeks ago, our blog talked about the politics of cancer and how some forms were politically incorrect and less sympathetic (notably, lung cancer thanks to tobacco stigma). The same rules apply to the homeless and make them easy to dismiss — when you have a group that includes the mentally ill (many off meds or untreated), the drug addicted (alcohol, prescription, and/or illegal drugs), and the criminal (serving your time does not guarantee you a roof over your head upon release), many are going to be quick to write off the problem of homelessness as unsolvable or throwing good money after bad. But the group also includes people who can’t find work in a tough economy, entire families, veterans from Iraq, Afghanistan, and other wars, and the poor who work but don’t earn enough to pay for housing.

Real life is seldom ever neat and tidy, however. I was reminded of this when hearing the latest presidential campaign tussles over 47% of Americans not paying federal income tax and some other percentage receiving government assistance. Regardless of which candidate you support, those numbers should disturb you. A lot. For me, they underscore that too many Americans are on the handout side of some kind of weighted scale and not enough are on the working and earning enough to pay federal taxes side.

One Step Away is a new newspaper sold by the homeless in Philadelphia to help the homeless.

One Step Away is a new newspaper sold by the homeless in Philadelphia to help the homeless.

That is why I was heartened by a casual event when I was down to the Pennsylvania Convention Center last week. I was approached by a street vendor selling a newspaper called “One Step Away.” It is a new publication designed for a noble purpose— to incentivize the homeless to earn money and get themselves on a path toward a roof over their heads.  Each homeless vendor pays 25 cents a copy but sells the paper for $1. That means every paper purchased puts 75 cents in their pocket. Most salespersons I know would kill for a 75% commission; however, we’re not talking about an easy-to-sell product in the digital age. In fact, I just saw a story about how newspaper revenues had dropped to 1950s levels. So, “One Step Away” is properly structured on a basic free enterprise level and the homeless vendors have a great carrot to help themselves. They have skin in the game, unlike a significant portion of those 47% who aren’t paying federal income taxes but receiving benefits.

“One Step Away” gets its name from the truism that too many of us are only a missed paycheck or a lost job or a medical crisis on the plus side of the homelessness ledger. That is a sobering thought.

If you would like to help the “One Step Away” mission, I encourage you to visit OSAPHILLY.ORG to donate, support, advertise. This video will introduce you to some of the many homeless vendors you will be helping get back on their feet.

Philadelphia once captured national attention about the problem of homelessness when an 11-year-old boy named Trevor Ferrell from one of America’s richest suburbs, Gladwyne, challenged his parents, his church, and a whole lot of other fellow citizens to help out. I am glad to see that TrevorsCampaign.org is still carrying on his mission. It was a little bittersweet to read this account and learn that the adult Trevor elected not to leverage his fame into a career and is now dealing somewhat anonymously with adult challenges like the rest of us — meeting financial obligations and trying to make a good life for his own family. We all have skin in this game.

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A few weeks ago, I took a pretty angry stand against cancer in all its terrible forms. Not exactly going out on a limb, but I hoped to encourage others to work and contribute toward a cure — a hearty thanks to all who have done so.

A couple of things in recent days have sparked another discussion in my head about how even something so seemingly black and white as the fight against cancer can be politicized, watered down, and manipulated for questionable purposes. An example earlier this year was how two highly successful non-profits working on behalf of women can suddenly lose their way, get into petty litmus test fighting, and undo a long history of cooperation and positive outcomes. The mess between Planned Parenthood and the Susan G. Komen Foundation is complicated, nasty, and ultimately a losing proposition for both organizations. My touchstone on this and all other cancer related situations is to focus on whether the cause of cancer victims is advanced. If it isn’t, the people involved need to look themselves in the mirror and ask what could be more important.

If only politicians and government bureaucrats came with warning labels.

If only politicians and government bureaucrats came with warning labels.

Perhaps the murkiest area is when government over reaches. Packaging Digest reports on  a federal appeals court decision that threw out the FDA’s foray into creating ultra-graphic tobacco warning labels. I wrote about the case in November 2010, troubled by the over the top nature and the government’s conflict of interest in collecting tobacco taxes with one hand while wagging a finger at smokers with the other.

In its drug regulatory role, the FDA is too often intent on throwing up roadblocks against new cancer drugs, even those that have been shown to be effective in clinical trials. In the interest of attaining some sort of near-flawless safety record, the FDA has prevented promising drugs from reaching the market sooner than much later. In such instances, people with especially difficult cancers and their physicians are denied the opportunity to explore new drugs that have helped others. In many cases, such drugs are the last remaining hope. Such decisions should not be left in the hands of bureaucrats.

What really got me thinking about the politics of cancer is a public service advertising campaign launched by the LungCancerLeaders.org. Pat McGee, Vice President of Marketing, for HLP Klearfold brought it to my attention after hearing the radio spot while driving with his daughter. Both of them were struck by the thorny issues it raised.

The "No One Deserves to Die" campaign advocates on behalf of lung cancer victims.

The "No One Deserves to Die" campaign advocates on behalf of lung cancer victims.

Essentially, the non-profit (and several others devoted to helping victims of lung cancer such as NoOneDeservesToDie.org from the Lung Cancer Alliance) noted that it is a forgotten cause without ribbons, walks, and ultimately sympathy. The assumption is that those who contract lung cancer brought on their own trouble by smoking. On an individual basis, that may or may NOT be the case. Plenty of people who contract lung cancer are non-smokers. And plenty more contract lung cancer than most other forms of cancer. The creation of some kind of cosmic pecking order of cancer victims is a terrible image, but yet there it is. Cancer is cancer and when someone has contracted it, playing politics over causes, and the withholding of sympathy and support, are really, really bad ideas.

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I’m in a strange place at the moment. I can’t seem to get away from mortality via daily reminders about cancer and its ability to crash through people’s lives like a wrecking ball.

The other week, my wife reminded me it was the 14th anniversary of my mother’s passing from pancreatic cancer. Thankfully, it was a very short three-month ride from diagnosis to the bitter end. Despite some chemo to relieve symptoms, my mother faded fast into jaundice and spreading disease. It was surreal to get the news and watch her deteriorate so quickly and completely.

Last week, my family attended a Leukemia and Lymphoma Society event at World Café Live, joining hundreds of others who will be participating in Light The Night walks this fall. I listened to two young women deliver inspiring talks — one who is soldiering on after losing her best friend (her brother) recently to leukemia and the other a strong but still shaken survivor who grappled with and beat lymphoma in her early 20s. These are tests that few of us could weather so strongly.

Yesterday, my youngest son, a leukemia survivor himself, went to Children’s Hospital of Philadelphia for his annual check-up. He spent a lot of time at CHOP from ages one through four and a half, adhering strictly to a proven regimen for beating the acute lymphoblastic form of the disease. He is now a healthy teenager. During his exam today, his nurse marveled at the strength of his heartbeat. Something in her voice suggested that she seldom gets to hear such positive reinforcement among the countless other patients she sees.

Since the beginning of the year, two good friends who work at the same Newton Associates client have battled very different kinds of cancer at the same time. Thankfully, both adhered strictly to their protocols, were determined to beat cancer, and are now through their treatment cycles with positive outcomes. It wasn’t easy for either one but their unflagging commitment to health carried them through tough times.

This summer has meant a cruel, cruel blow to my wife’s cousin, a Vietnam vet and a perpetually hard worker who had only months ago begun his retirement. He was diagnosed with an extremely rare form of melanoma of the sinuses, rare because it is typically linked to an industrial cause, in this case, exposure to Agent Orange. This news comes on the heels of treatment last year for prostate cancer. Weeks of chemo and radiation are taking their toll and he is now having to have his meals put in a blender because of the throat discomfort he is experiencing. He is toughing it out, too, but of all people doesn’t deserve any of this.

I trade regular emails with a mutual good friend of my wife’s cousin, updating each other on his progress. This friend lost his wife a year ago. She had battled leukemia for an extended spell, but succumbed to a weakened heart. Her doctor had shared an ironic twist — that according to final lab results, she had beaten the leukemia she’d been fighting and was cancer-free when she died.

One of our all-time favorite clients at Newton was the CEO of a packaging company who had been recuperating for a year from a botched knee surgery. Just when he was bouncing back from the follow-up operation, he was diagnosed with a brain tumor. Like my own mother, he was gone in a very short time, leaving behind a lot of grief spread among a great many family members, friends, and colleagues.

If these stories don’t resonate enough, The New York Times recently ran an important series (part one, part two, and part three can be found here) on promising trends but with not always the best possible results in fighting cancer. The people profiled were carefully chosen to illustrate treatment pitfalls and the possibilities, as well as how none of us are immune from cancer’s threat.

I could keep going on (and you could call me excessively morbid), but my goal isn’t to make you feel bad. It is to make you angry — extremely angry — angry enough to take action against this incredible scourge. Since becoming involved with the Leukemia and Lymphoma Society, I am aware of many others grappling with cancer; however, I am sure that you have your own stories of pain and loss involving family, friends, and neighbors affected by cancer.

Personally, my anger is fueled by seeing so many people I care about affected so adversely. Even if death is far less inevitable than it used to be, sometimes the treatment and its side effects are as harsh as the disease in terms of quality of life. Of course, if cancer is claiming even a single life, that’s too many if the person afflicted is you or a loved one.

It’s not as if a lot of the best minds in science (medical and pharmaceutical researchers aided by day-to-day practitioners) haven’t been tackling cancer in its multitude of forms for a very long time. And it’s not as if many committed people aren’t raising funds year after year. Truth is that significant progress toward a cure is made day in, day out. I know from my own son’s fight that common childhood leukemia (acute lymphoblastic leukemia) has been made beatable in just a few short decades. Still, I am feeling more, not less angry about cancer, because inevitably, it’s always personal.

Life is precious and fragile enough, and I didn’t just need a heavily-armed evil demon intent on playing God in a packed Colorado movie theatre to remind me. I don’t mean to digress, but this senseless massacre hammers home how capricious daily life and death instances can be. Shouldn’t each and every one of us be doing more in the larger fight to prevent, detect, and destroy cancer? What else could possibly be more important?

I encourage you to volunteer, even if it is only one Saturday a year, toward helping a cancer-focused charity. Raise funds, do support work at events, arrange to assist patients in need — choose something that fits your schedule and helps to advance the crushing of cancer. Here is my fundraising page for LLS and their annual Light The Night Walk. I encourage you to visit it to contribute (no gift in this fight is small or unappreciated) or to see how easy it is to become a Light The Night walker yourself. Or please investigate one of the countless other charities involved on behalf of specific cancers and see where you can begin to make a difference.

Let me tell you, anger is a terrific motivator. If one sick hateful ghoul with cancerous thoughts could achieve so much terror in Aurora, just think what so many of the rest of us can do on behalf of life and for loved ones and future generations.

 

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Your help is needed. Immediately! Urgently!! The Leukemia and Lymphoma Society’s primary fundraising program, the Light the Night Walks, are on Saturdays starting in October and you need to do your part. If you, your family, or one of your friends has been affected by one of the blood cancers, you don’t have to be asked twice. If you have not been personally affected, you need to say thanks for your good fortune, then step forward and help out someone who is suffering through leukemia or lymphoma treatments. Once diagnosed, it is scary, demoralizing, debilitating, and draining. For many, it is also a death sentence.

You can certainly make an online contribution (here is my fundraising page), but I encourage you to personally participate in one of the area walks.

Each one is a family event that will be uplifting for you to see so many who are suffering take positive action toward finding cures. All those electric candle lit balloons identifying lost loved ones, those who has conquered the disease, as well as those still fighting the battle represent an inspirational moment for the ages. The overwhelming majority of funds raised during Light the Night walks go to research and patient support and advocacy.

Balloons lit by electric candles highlight Light the Night walks.

Balloons lit by electric candles highlight Light the Night walks.

Blood cancers do not respect race, religion, or status in life. You can even have your own hit tv series and find yourself in the fight of your life. Just ask Michael C. Hall, star of “Dexter”, who is this year’s lead ambassador, after being successfully treated for Hodgkin lymphoma in 2010.

When you have a life threatening illness, you need all the support and hope you can get. This current article indicates that hope is very much alive and local through research at Penn with some especially promising results. Many of the advances in treating childhood leukemia over the past 30 years have taken place right here in the Delaware Valley at Children’s Hospital of Philadelphia. That’s something we can all take civic pride in. The early breakthroughs in Penn’s research demand additional funding and wider trials. Anyone currently diagnosed does not have time to wait. Please help now!

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Nerf arsenal in Red Tettemer's interactive department.

Nerf arsenal in Red Tettemer's interactive department.

Today, something very exciting happened. Advertising Age gave national exposure to a Philadelphia shop for the first time in a long time and in a very big way. Not since Gyro tilted the Philadelphia advertising world off its axis has an agency in this town captured national exposure in the long shadows of Madison Avenue. Advertising Age’s new Agency Digs video feature visited Red Tettemer’s awesomely creative workspace. I encourage you to do the same. Not because I like to give exposure to competing agencies in the same metropolitan area, but because you’ll get a fascinating tour of a truly unique and creative enterprise.

Red Tettemer has come a long way from an old house in Narberth to the top two floors of the PNB ( former Philadelphia National Bank) building, complete with rooftop access. On those two floors is an agency workspace that is part Dave and Busters, part CBGB’s, part South Street head shop, part pet shop, and part Las Vegas lounge — in other words, every square inch seems to be conceived to spark the imagination, the funny bone, and the creative drive. It’s the coolest agency workspace I’ve ever seen.

From large to small, most of the agencies, I’ve visited over the years would not find themselves featured in Architectural Digest. Ours included. But these days especially, when great work is being produced on iPads in crowded Starbucks, the digital landscape and end results are what clients care about. Most clients never set foot in an agency anymore. The agency’s web site is as close as they travel.

I remember an early interview at Lewis & Gilman (the mega-shop that later became a unit of Foote Cone and Belding and later Brian Tierney’s firm). There was an air of importance to the place as I sat in the waiting area with my portfolio. Early episodes of Mad Men brought back the exclusive Old Boys Network air of the place.

Later, Philadelphia advertising captured national attention again through the TV show “thirtysomething” where the main characters Michael and Elliot had their own agency and later worked for DAA. The firm’s open workspace and the indoor basketball court were patterned after the offices of California based Chiat Day.

Some of the more interesting spaces I’ve visited in recent years have been creative firms that combine video production and all things digital. Howard McCabe’s firm Blue turned a former Fairmount residence into stylish editing and animation suites and workrooms. JPL in Harrisburg took over an editing facility from Tyco and converted it into one of the Best Places to Work in PA. The other week I sat in on a social media strategy session for the Leukemia and Lymphoma Society at Think Brownstone’s great open space dominated by couches and a white board, in a Conshohocken brownstone.

But as exceptional as each of these offices are, none are as mind-bending and fun-filled as Red Tettemer’s featured space. It’s a theme park for left-brained types. Congratulations to Steve Red and everyone at Red Tettemer for creating a great environment for creative to thrive.

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I belong to a number of LinkedIn industry groups, mostly to follow some intriguing discussion threads. Last week, Edwina Owens Elliott, an Illustrator/Owner of FASHION + ART, an e-commerce gallery, posed the mother of all topics to the “Creative Intensive Network – For All Advertising Creatives.” She politely asked “Should Art Directors and Designers be Licensed?” following Advertising Age’s Small Agency Diary post on “Should the Ad Industry Have a Certification Process?” You would think she had smacked a hornets’ nest with a Louisville slugger. The resulting daily (and nightly) dust-up has gone on for 17 days with no end in sight. Soapboxes have been stood upon. One liners have been unleashed. Jabs have made. Hoisting has taken place on more than one petard.

Should Art Directors and Designers Be Licensed?

Should Art Directors and Designers Be Licensed?

The unscientific majority of responses tended toward either outrage or amusement over the concept of trying to certify (regulate) creative folks. Most posters saw it as  (a) Big Brotherish, (b) silly, or (c) a blatant revenue grab. I couldn’t resist posting a few times: to ask if anyone had ever seen a well-designed government form; to note that one’s art school credentials and/or one’s portfolio were each a form of certification;  and to mention that the University of San Francisco is already advertising a certificate program in online advertising. Some rightly noted that certification does not have to come from the government; it could be through a school, an industry association, or an independent auditing organization. Others pointed out that the government should regulate activities where someone could be physically harmed through negligence (doctors, airline pilots, architects, even nail salons).  Of course government intervention derailed the discussion into areas as diverse as climate change and artistic integrity.

Yesterday, I was talking with a printer who noted that even the Forest Stewardship Council is its own bit of certification strong-arming. There is pressure on printers to pay a lot to be dues-paying FSC members. However, non-members can pay nothing, still purchase FSC-certified papers on behalf of their clients, and do just as much for the environment.

After more than two weeks of fascinating posts to Edwina’s questions, I have been entertained, amused, and enlightened. Anything that adds cost, stifles creativity, encourages auto-pilot attitudes, while being nothing that the client is clamoring for is going to be unnecessary and unpopular. If you’re going to push for universal professional certification in this industry better have a thick skin, a lot of patience, a masochistic streak, and/or a bottle of bourbon handy at the end of the day.

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