Las Vegas

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This week, after a very bad week of news in Atlantic City, I was reminded of the industry truism, “Good advertising can sell even a bad product. . .Once.” During a major new tourism campaign, “Do AC,” and the another launching the upscale Revel casino,

two Canadian women tourists were stabbed to death in broad daylight on the boardwalk in front of a casino. Thoughts and prayers go out to the family and friends of these ladies. It didn’t seem possible to make this horror show worse until news broke that the killer was a paranoid schizophrenic homeless woman and that the incident revealed a pattern of other towns around the state dropping their homeless, mentally ill, and prison parolees, a solution nicknamed “Greyhound Therapy.” Could you ask for worse PR in support of your paid advertising efforts?

But while the “Do AC” and the Revel casino campaigns represent good advertising, Atlantic City is NOT a bad product. My wife and I had our favorite wedding anniversary there, with dinner at The Borgata, followed by an amazing Stevie Wonder concert.  Spent portions of various shore vacations there. Annually attend at least one trade show at the Convention Center. Enjoyed dinner at the fabled Knife and Fork. Shopping at the Havana styled Quarter at the Tropicano. Despite this week’s bad press, Atlantic City still has many great things and places and events to offer. According to this account, Governor Christie has concluded the same and is even upping the ante by trying to push for sports betting. Since AC is often compared unfavorably to Las Vegas, this is one small way to level that playing field.

In spite of this horrendous week, Atlantic City will survive, perhaps in large part because of its romanticized past. You couldn’t be farther from the wholesomeness of the Miss America pageant right now; however, there is a mystique of long odds/down-on-the-luck/always the chance of a big win to AC.  Some of it is tied to organized crime, and much of it still ends badly, but hope always springs eternal.

In 1972, Bob Rafelson made “The King of Marvin Gardens” with Jack Nicholson, Bruce Dern, Ellen Burstyn, and Scatman Crothers. This very good scene between Nicholson and Dern turns “It’s Monopoly out there” on its head with “Go directly to jail.”

http://www.youtube.com/watch?v=YuIIkqrwgHA

Louis Malle captured that spirit in the wonderful Burt Lancaster vehicle, Atlantic City. Here is a truly bad trailer that doesn’t do this exceptional movie justice. The first 10 minutes of the movie does a much better job of hooking viewers. Later in the film, there is a passing reference to Nucky Thompson.

Martin Scorsese and HBO elevated the gangster turned Prohibition politico into a terrific series, Boardwalk Empire. Maybe the folks who recently voted to keep Ocean City dry have been avid watchers and determined that nothing good can come from the business of alcohol, legal or illegal.

Of course, no one has ever captured the criminal and gambler sides of Atlantic City better than Bruce Springsteen in his ode to the town. “Put your makeup on. Fix your hair up pretty. And meet me tonight in Atlantic City.”

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Don't tread on me — somehow my Macbook Pro survived being run over by only upper display and case damage.

Don't tread on me — somehow my Macbook Pro survived being run over with only upper display and case damage.

My trip to the ISC West Security Expo this week didn’t start out on a winning note when I went to straighten my car in a parking space at the airport car park. My laptop case flopped over at the worst possible moment and I managed to run over the edge of it. Despite a creased screen, my Macbook Pro and mental state survived a very bad hand. From there, I found myself having a fun, never less-than-entertaining time in Sin City. I’m not a gambler, so I can usually limit the damage on a Vegas trip to electronica.

Things off to a great start with the chance to catch up with old Newton friend, Don Shook, who now heads Merit Media Relations in Vegas, a PR firm specializing in the packaging industry. We worked together with Don years ago when he handled corporate relations in-house for Graphic Packaging, the folding carton giant, and then a unit of Coors. Don has been a great many things in his career, including law enforcement in CO, a news video editor at Philadelphia’s WPVI-TV when Larry Kane was anchoring there, and a world-class punster. All that and this photo of us in the lobby of the Venetian with a statuesque blonde should more than qualify Don to succeed Ricky Gervais as host of the Golden Globes.

The author and old friend Don Shook, the gold (leaf) standard in media relations.

The author and old friend Don Shook, the gold (leaf) standard in media relations.

The rest of my short stay was no less memorable. It consisted of a whirlwind Thursday calling on two Newton clients exhibiting at ISC West and walking a very packed Sands Expo Center.

The folks at 2GIG Technologies continue to lead the industry in security and home automation with panels that emphasize elegant ease-of-use design and do things no one is even thinking about. They use the Alarm.com platform, which was featured in a full page ad in the US Air magazine on my flight in.

The 2GIG booth was demo land at ISC because everyone wanted to get a preview of the new Go! 2.0 panel.

The 2GIG booth was demo land at ISC because everyone wanted to get a preview of the new Go! 2.0 panel.

Powerhouse decided that "the force is with 2GIG" and used a Star Wars theme to promote the Go!Control Panel.

Powerhouse decided that "the force is with 2GIG" and used a Star Wars theme to promote the Go!Control Panel.

The Powerhouse Star Wars suit featured a fully armed Go!Control Panel from 2GIG Technologies..

The Powerhouse Star Wars suit featured a fully armed Go!Control Panel from 2GIG Technologies

I got a demo of 2GIGs new Go! 2.0 panel and it is quite frankly mind-blowing what they are building in. No wonder their booth was packed from start of show till finish. Also why even their distributors like Power House can’t get enough of this product line — they took to the floor in Star Wars gear with the original Go! Control panel affixed to the front and back of the Imperial Stormtrooper uniform. That’s just terrific trade show buzz-generating fun.

Expertly piggybacking on this Z-Wave of home security functionality is Secure Wireless, another Newton client specializing in the industry’s top wireless transmitters and sensors (compatible with every major manufacturer’s line) plus OEM lines developed for these same makers. Secure Wireless has built a solid business by being even better than the equivalent units by the manufacturers.

Secure Wireless is the one of the leading developers of RF based transmitters and receivers in the world.

Secure Wireless is the one of the leading developers of RF based transmitters and receivers in the world.

The rest of ISC was a blur of very different but always interesting exhibits and statements.

Probably not a good idea to use your products (CCTV cameras) as mini golf hazards in a trade show booth putting green.

Probably not a good idea to use your products (CCTV cameras) as mini golf hazards in a trade show booth putting green.

Bosch decided to emphasize inventory. Hence an exhibit made entirely out of CCTV packaging.

Bosch decided to emphasize inventory. Hence an exhibit made entirely out of CCTV packaging.

Assa Abloy was a big presence at ISC West (including a booth big enough to house a tractor trailer).

Assa Abloy was a big presence at ISC West (including a booth big enough to house a tractor trailer).

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Capping the day was a chance to catch up with a few old friends at the Nine Fine Irishmen pub at New York, New York. Great Celtic fare for those of us who missed Saint Patrick’s Day, as well as an awesome high-energy house band, Sin E Ri Ra.

And the most amazing groupie I have ever seen.

The Irish know how to have a good time. So do the folks who built and now maintain Las Vegas as one of the world’s great destination cities for business and pleasure.

It's hard to beat Vegas as the 24/7 fun time capital of the world.

It's hard to beat Vegas as the 24/7 fun time capital of the world.

 

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